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BevWerk Docs

Set your markup strategy

The Pricing Calculator answers a question you ask once about one keg. A markup strategy answers it automatically, every time, for everything you add.

Where it lives

Section titled “Where it lives”

Markup settings appear alongside your company details and again on each location. Setting them at the company level establishes the default; setting them on a location overrides it for that room, which is what you want when a second taproom charges differently from the first.

Three base markups

Section titled “Three base markups”
  • Draft — the base markup for beer served from a keg.
  • Packaging — the base markup for bottles and cans sold as packaged product.
  • Glass Pours — the base markup for beer poured into a glass by size.

These are separate because the economics are. Packaged product you resell at a different margin than beer you pour yourself, and a taster glass carries different overhead per ounce than a pint.

Overrides where the base is too blunt

Section titled “Overrides where the base is too blunt”

Beneath the base rates you can set a markup per individual glassware size and per packaging type. Use these sparingly. The base rates should carry most of your catalog, and an override should mean something specific — a format you deliberately price differently, not a one-off you could have adjusted on the item itself.

What this actually changes

Section titled “What this actually changes”

With a strategy in place, BevWerk suggests a price whenever you add inventory rather than leaving the field blank. A suggestion is a starting point, not a lock: you can always type a different number.

The value is not that the suggestion is always right. It is that the suggestion is always consistent. Without one, prices drift according to who added the item and how busy they were, and that drift is invisible until you go looking for it.

Taxes and rounding sit next to it

Section titled “Taxes and rounding sit next to it”

Sales Tax, To-Go Tax, and Round to Nearest live alongside markup because they finish the same calculation. Markup gets you to a raw price; tax and rounding get you to the number a guest reads on a menu.

What to do next

Section titled “What to do next”