Choose the right menu surface
BevWerk publishes to four menu surfaces, and they are not four copies of the same thing. Each one answers a different question about where a guest is standing when they read it.
The four surfaces
Section titled “The four surfaces”Bar Menu
Section titled “Bar Menu”/menus/bar — the working view for behind the bar. This is the one your staff reads, so it is organized for the person pouring rather than the person choosing.
Digital Menu
Section titled “Digital Menu”/menus/digital — the screen a guest looks up at. Digital menus can rotate through categories and taplists, which matters when you pour more beers than fit legibly on one screen.
Paper Menu
Section titled “Paper Menu”/menus/paper — the printable version, generated from the same taplist rather than retyped. Paper is the surface most likely to go stale, so producing it from live data is the whole point.
Website Menu
Section titled “Website Menu”/menus/website — what appears on your public site. This one leaves your building entirely, which makes it the surface where an out-of-date beer is most visible and least forgivable.
Why one beverage feeds four menus
Section titled “Why one beverage feeds four menus”Every surface draws on the same beverages, Taps & Taplists, and Menu Categories. Change a beer once and the change reaches all four, because the alternative — maintaining four lists by hand — is how a taproom ends up serving something the website says is gone.
This is also why the surfaces are separate pages rather than one page with a format switch. A rotation setting that makes sense on a screen is meaningless on paper, and a layout tuned for staff is wrong for guests.
Choosing between them
Section titled “Choosing between them”| If you want to… | Use |
|---|---|
| Give staff a working reference | Bar Menu |
| Fill a screen above the taps | Digital Menu |
| Hand a guest something printed | Paper Menu |
| Show what is pouring to people not yet in the room | Website Menu |
Most operators end up using more than one. They are not alternatives so much as audiences.
What to do next
Section titled “What to do next”- Get the underlying setup right first in
Manage operational settings. - When you are ready to make changes visible, read
Publish your menu.